Private Equity backed Technology Company

The Power of Strategic Planning II

Case Study: Private Equity backed Technology Company

The success story of this technology services company is a testament to the power of a well-thought-out strategic plan. Without a clear roadmap and defined goals, it's unlikely the team would have achieved such significant growth and a successful exit.

Working with its Private Equity partner the team defined four strategies that would be value enhancing and deliver the financial results to achieve a successful exit. 

The team agreed an executive strategy owner per workstream, this proved crucial to their success. Each strategy had clearly defined financial goals and an understanding of how it leveraged the other initiatives.

The journey started by taking time to understand the company’s core strengths (exceptional customer service, agility, and technical prowess) laid the foundation for ambitious growth strategies.

Key Strategic Decisions and Their Impact:

Expanding the Horizon: A Multi-Vendor Approach

To broaden the service offerings and mitigate vendor risk, the team strategically added a major new vendor to the technology portfolio. This strategic move not only expanded market reach but also enhanced our ability to meet the diverse needs of our clients.

Building for the Future: A Software-Driven Business

Recognising increasing demand for innovative software solutions, the team embarked on a mission to build a software business. By adding software products in growth markets, the team aimed to differentiate ourselves from competitors and capture new revenue streams. This initiative required significant investment in research, sales focus and go-to-market processes. The team took time to partner with the market leaders and delivered rapid incremental growth for those new partners.

 Elevating Expertise: A Consulting Powerhouse

Leveraging their deep technical expertise, the team established a dedicated consulting business. This move allowed us to provide high-value, tailored solutions to our clients, further solidifying our position as a trusted advisor. By combining our consulting services with our software offerings, the team created a compelling value proposition for their clients.

Building a great team. A deliberate people plan

Early in the evolution of the company the team adopted and stuck to three people processes that built a great team. Hiring for attitude and cultural fit. Regular feedback about performance and behaviours, not an annual review. Investment in external training to build the skills base and develop the team members. The team created a great place to work. 

The Outcome: A Decade of Growth and Success

Eight years later, the firm had evolved into a £150 million business employing 200 talented individuals. The strategic investments in multi-vendor partnerships, software markets, and consulting services had paid off.

The team had successfully balanced its revenue streams, mitigated risks and ensuring long-term sustainability.

The company exited to an US based organisation who wanted to expand in Europe achieving more than satisfactory equity growth for the Priva