Clarity of growth strategy and commitment to execute.
I have had an energising career building two private equity backed UK scale up technology companies, improving the performance of two £1bn American owned technology European sales organisations and more recently advising scale up organisations.
On each occasion, with the team, we have set out a very clear sales growth plan of the where we wanted the company to be in a realistic timeframe. Each sales goal was ambitious and complimentary to the plan.
The results were financially successful companies that were great to work for.
Having a great plan is never enough. The fourth E of the GE business model is the most important. Execution of the plan.
The acquisition of new customers and development of new service lines is process driven, but not blindly mechanistic. With a clear idea of where you are going understanding, developing and adopting your own customer journey and customer acquisition process will enable predictable delivery of that plan.